Versus Epic Tour Sweepstakes
Cable TV Affiliate / Consumer Promotion

HMG shifted Versus’ Tour de France ratings into high gear with this winning promotion. In exchange for running a schedule of cross-channel television spots, Versus’ local affiliates were given a turn-key promotion that enabled them to increase ad sales or marketing revenue with a full complement of promotion tools including tune-in and promo TV spots, print, radio, press materials, unique POS and a consumer sweepstakes with a grand prize package to next year’s race that included a ride in a team car and a VIP team meet and greet. 

HMG Services
 - Print, Collateral and POS Design & Production
 - Promotional Website Design / Programming
 - Email Campaign
 - Sweepstakes Administration / Legal
 - Prize Partner Acquisition
 - Premium Design and Procurement
 - Promo Kit Fulfillment / Logistics
 - Prize & Reward Fulfillment

Results
This year’s Tour de France promotion was truly Epic with the best Tour ratings ever.