$20,000 Ultimate Expeditions
Instant Win Game
Retail Promotion

We created this sales and traffic-driving promotion to help Cost Plus World Market stand out from the retail crowd on super competitive Black Friday. The first hundred customers in CPWM stores received a free Ghirardelli chocolate bar with a special wrapper containing a scratch & win sweepstakes with three grand prize trips to India, Asia and Africa. 

There were no losers here. Every wrap contained a gift certificate worth $5 to $15 or 10% off the next purchase at Cost Plus World Market.

HMG Services
 - Sweepstakes Administration / Legal
 - Security Printing (game piece)
 - Secure Game Piece Seeding
 - Prize Fulfillment

Results
Business boomed and sales were sweet as the promotion helped stores’ sales surpass the previous record on the busiest shopping day of the year.