The Next Food Network Star
Cable TV Affiliate / Consumer Promotion

For four years running, Haley Miranda Group has executed this powerhouse promotion which has been called the most successful cable marketing program ever. In exchange for running a schedule of cross-channel spots promoting The Next Food Network Star, participating affiliates received all the ingredients they needed to increase ad sales and promote their own RGUs, including tune-in and sweepstakes spots, print, radio, press materials and flashy POS.

HMG Services
 - Print, Collateral and POS Design & Production
 - Email Campaign
 - Sweepstakes Administration / Legal
 - Prize Partner Acquisition
 - Promo Fulfillment / Logistics
 - Prize & Reward Fulfillment

Results
The Next Food Network Star promotion is more successful every year, contributing to the stellar ratings of the show and building business for the network’s affiliates.