Universal Studios Home Entertainment
Promotional Radio

To generate and create a “must have” demand for Universal Studios Home Entertainment’s top DVD titles, Haley Miranda Group negotiated powerful turn-key radio promotions with targeted radio stations. These high-profile, creative promotions featured on-air giveaways and special events (on select titles) to maximize exposure. As an added value, HMG secured multiple tie-in partnerships to support these radio promotions.

HMG Services
 - Promotional Radio
 - On-Air Concepts
 - Prize Acquisition
 - Prize Fulfillment

Results
Haley Miranda Group has secured promotions in top rated U.S. markets (on all formats) generating multi-million dollar returns in documented media exposure, helping Universal Studios Home Entertainment secure their spot at the top of the DVD sales charts.