Rob Buscher / VP, Creative Director
The Creative Vision
A natural-born artist, Rob took 1st place at a local art show when he was only nine. By high school, he was already apprenticing in a design studio. And despite enrolling to study painting in college, he ended up succumbing to an irrational fear of starvation, and switched his major to Communication Arts and Design.
With a love for all forms of design, from typography and photography to furniture and architecture, Rob is also an artist of all mediums. But he has a particular affinity for paper engineering. Since joining HMG fifteen years ago, he has been responsible for ensuring beauty and brand cohesion across all marketing campaign components from collateral, packaging, and POP, to outdoor and online.
Rob continues to take a hands-on approach to concepting, art direction, and design, by putting pencil to paper before sitting down at his computer. And just like when he was a kid, his work continues to be recognized with awards within the industry.
