Versus Bag A Monster Buck
Advergame

To boost field sports programming ratings for Versus, HMG developed a revenue-generating promotion for one of the network’s most important partners, the National Cable Television Cooperative.  Promotion elements included a brandable casual game we called Bag A Monster Buck (BAMBI for short). This unassuming little game was easy to pick up and hard to put down, and quickly spread across the internet reaching near cult status. When the promotion ended, the game ended too, which devastated fans who petitioned for its return.

HMG Services
 - Custom Online Advergame
 - Digital Engagement Campaign

Results
The Versus NCTC promotion was a big success, with a 95% participation rate and a huge ROI for Versus. But the Bag A Monster Buck game was the real story here, garnering over 4 million plays and legions of fans who petitioned Versus to bring back BAMBI (which they did).

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