America’s Favorite Mom
Online Contest & Sweepstakes

Online florists have sprouted like dandelions in recent years and the competition doesn’t get much thornier than on Mother’s Day, the industry’s second busiest day of the year. Teleflora looked to HMG to position them as the online destination for Mother’s Day bouquets.

HMG structured a six-month long web-based contest to find "America’s Favorite Mom;" driving traffic to the site at key selling periods. Moms and their admirers across the country submitted essays, pix and videos vying for a chance to win the coveted title (and lots of great prizes). Visitors were also given a chance to win cash and prizes in weekly sweepstakes which made the site that much stickier.

HMG Services
 - Contest & Sweepstakes Administration / Legal
 - Consultation
 - Site Submission Monitoring
 - Prize Fulfillment


Results
Over 20,000 Moms entered and nearly 600,000 people visited the website to view the entries and vote. Most voters opted-in for future database marketing efforts and Mother’s Day bouquet sales hit an all-time high for Teleflora.