AFI’s 100 Years…100 Movies
Online Promotion

HMG produced this classic, integrated promotion to drive viewers to AFI’s 100 Years…100 Movies telecast and increase sales of partners’ nominated movies.

The destination website combined an enter-to-win contest with an e-commerce functionality linking visitors to Best Buy’s DVD store to purchase winning movies. Traffic to the site was driven by a fifty-market radio promotion and online partnerships with entertainment sites.

HMG Services
 - Promotional Website Design / Programming
 - Promotional Radio
 - Digital Engagement
 - Sweepstakes Administration / Legal
 - Prize Fulfillment

Results
Higher ratings, radio numbers and on-line movie sales made this a promotion a megahit generating thousands of web visits and millions of radio impressions.