Target Spring Break
Experiential Event

HMG created a winter wonderland on the beach featuring the first ever outdoor ice rink on the sand. Students came in droves to skate, play games, sample Target’s Archer Farms snacks and freshen-up with grooming essentials from Unilever and Axe.

HMG Services
 - Concepting, Event Planning, Logistics & Execution
 - Location Scouting / Site Negotiation
 - Staging / Signage Design
 - Premium Procurement
 - Event Staffing / Staff Training
 - Street Team Flyering
 - Local Radio Buy
 - Public Relations

Results
Target was the coolest destination on the beach that summer, reaching over 20,000 college students with their “Expect More” brand message. Media coverage of the ice rink carried the buzz beyond the beach, generating thousands of additional media impressions.