CES Coffee Break
Buzz Event

HMG helped Target generate buzz for their growing consumer electronics department with a goodwill-generating event targeting techies at the Consumer Electronics Show in Las Vegas. Perky Target ambassadors brewed up free joe for the travel-weary attendees just steps away from lengthy conference registration lines.

HMG Services
 - Concepting, Event Planning, Logistics & Execution
 - Location Scouting / Site Negotiation
 - Staging / Signage Design
 - Staffing / Staff Training

Results
Target was the breakout favorite “exhibitor” at CES with 50,000 cups served. Thousands of high tech influencers were reminded that Target is an electronics player (and they whip up a pretty good cup of coffee).