Cartoon Network Star Wars:
The Clone Wars Takeover Tour
Cable TV Affiliate / Consumer Promotion

To persuade cable operators to support Cartoon Network’s programming with unpaid cross-channel tune-in spots, we implemented the Star Wars: The Clone Wars Takeover Tour –a co-branded promotion that touched down in 10 major Cartoon Network markets. The event featured a Star Wars photo op with consumers placed in Star Wars environments, branded premiums, and special Clone Trooper appearances by official members of the 501st Legion.

HMG Services
 - Event Planning, Logistics & Execution
 - Site Coordination
 - Onsite Event Management
 - Arranged Talent Appearances
 - Staffing / Staff Training
 
Results
The force was with us as we traveled the U.S. invading major sports arenas, retail locations and tailgating events. The tour delivered thousands of consumer interactions at the events and millions of media impressions via the cross-channel TV spots that the happy cable affiliates ran supporting the programming.