ESPN360.com College Football
Gridiron Getaway
Cable TV Affiliate / Consumer Promotion

ESPN360.com – the online, interactive home for live sporting events and programming – wanted to increase awareness and drive site traffic. HMG helped them do that with a custom program for key cable operators that leveraged the popularity of NCAA College Football. We created co-branded microsites for each participating cable operator touting the virtues of high speed and ESPN360.com. Visitors who tried ESPN360.com or signed up for high speed were rewarded with ESPN gift cards. To sweeten the deal, we gave away a trip to the Outback Bowl in Florida in 2009.

HMG Services
 - Concepting & Execution
 - Promotional Website Design / Programming
 - Sweepstakes Administration / Legal
 - Prize Fulfillment

Results
The ESPN360.com College Football Gridiron Getaway scored with affiliates and subscribers driving a huge crowd to ESPN360.com.