Versus Take Back The Tour 2008
Cable TV Affiliate / Consumer Promotion

HMG shifted Versus’ Tour de France ratings into high gear with this winning promotion. In exchange for running a schedule of cross-channel television spots, Versus’ local affiliates were given a turn-key promotion that enabled them to increase ad sales or marketing revenue with a full complement of promotion tools including spot television, print, radio, press materials, unique POS, bike decal premiums and a consumer sweepstakes prize of a VIP trip to the Tour. 

HMG Services
 - Print, Collateral and POS Design & Production
 - Promotional Website Design / Programming
 - Email Campaign
 - Sweepstakes Administration / Legal
 - Prize Partner Acquisition
 - Premium Design and Procurement
 - Promo Kit Fulfillment / Logistics
 - Prize & Reward Fulfillment

Results
The Tour de France Take Back The Tour Promotion took the yellow jersey with local ad sales, ratings and cross-channel spots exceeding the prior year’s promotion.