I Am The Stanley Cup NHL Promotion
Cable TV Affiliate / Consumer Promotion

HMG helped Versus drive tune-in and ratings of Stanley Cup coverage with this winning promotion. In exchange for running tune-in spots, affiliates received the I Am The Stanley Cup Promotion which contained a full complement of promotional tools, a money-can’t-buy sweepstakes prize, a broad choice of system rewards and flexible sponsorship options that allowed advertisers to create the promotion that worked best for them. The promotion was anchored by an online instant win game that let fans shoot-on-goal for a chance to win daily prizes and be entered to win a hockey fan’s fantasy that included seats at the All-Star Game and a new Dodge Challenger. 

HMG Services
 - Print, Collateral and POS Design & Production
 - Promotional Website Design / Programming
 - Instant Win Game
 - Email Campaign
 - Sweepstakes Administration / Legal
 - Prize Partner Acquisition
 - Premium Procurement
 - Prize & Reward Fulfillment

Results
Versus dominated with more tune-in spots and incremental ad revenue than any previous Versus NHL promotion, reaching 25 million subscribers. This promotion won a Gold at the 2009 BDA Promax Awards.