Turner Shades of the Community Tour
Mobile Tour

HMG produced and executed the Shades of Our Community Tour to drive tune-in and awareness for four Turner Networks African American focused shows.

Shades of Our Community made a splash at high-traffic African American festivals and fairs in nine markets across the U.S. Built upon the concept of community togetherness, the event delivered an array of activities, including a custom button making booth, family portrait studio, dance-offs, dance-offs, health screenings, games and giveaways.

HMG Services
 - Concepting, Event Planning, Logistics & Execution
 - Location Scouting / Site Negotiation
 - Staging / Signage Design
 - Promotion Website Design / Programming
 - Premium Design & Procurement
 - Staffing / Staff Training
 - Talent Negotiations
 - Local Radio
 - Public Relations / Community Outreach

Results
The Shades of Our Community Tour touched over 500,000 people and was heavily covered by local newspapers, community websites, and radio stations. The season premiere of TNT’s HawthoRNe (after seven tour stops) ranked as ad-supported cable’s #1 program for the day among viewers and households. Meet the Browns was the #1 program on all of television for delivery of African Americans P2+ and adults 18-49.