Tyler Perry’s House of Payne
No Pain No Gain Health Screenings
Community Outreach Events

HMG helped drive ratings for Tyler Perry’s House of Payne
with powerful community outreach events that raised awareness about important health issues in the African American community. In exchange for running tune-in spots for the show, local cable operators were integrated into the events, giving them an opportunity to positively impact their image in the community. The No Payne, No Gain Mobile Health Tour visited African American events in 10 U.S. cities offering free health screenings by certified medical technicians, entertainment, giveaways, and health literature.

HMG Services
 - Concepting, Event Planning, Logistics & Execution
 - Location Scouting / Site Negotiation
 - Staging / Signage Design
 - Premium Design & Procurement
 - Event Staffing / Staff Training
 - Street Team Flyering
 - Local Radio Buy
 - Public Relations

Results
The Tyler Perry’s House of Payne Mobile Health Screening events were just what the doctor ordered. TBS exceeded its objectives with healthy cross-channel spot schedules and robust press coverage and attendance figures in all markets. Tyler Perry's House of Payne premiere was cable's top sitcom telecast of all time among adults 18-54.