The Next Food Network Star
Cable TV Affiliate / Consumer Promotion

For three years running, Haley Miranda Group has executed this powerhouse promotion which has been called the most successful cable marketing program ever. In exchange for running a schedule of cross-channel spots promoting The Next Food Network Star, participating affiliates received all the ingredients they needed to increase ad sales and promote their own RGUs, including tune-in and sweepstakes spots, print, radio, press materials and flashy POS.

HMG Services
 - Print, Collateral and POS Design & Production
 - Promotional Website Design / Programming
 - Email Campaign
 - Sweepstakes Administration / Legal
 - Prize Partner Acquisition
 - Promo Kit Fulfillment / Logistics
 - Prize & Reward Fulfillment

Results
The Next Food Network Star promotion is more successful every year, contributing to the stellar ratings of the show and building business for the network’s affiliates. This year’s promotion took home the Gold at the 2008 CTAM Mark Awards.