Pump Up The Vote
Community Outreach Events

To drive tune-in for CNN’s 2008 election coverage, HMG tapped into a critical voting issue – high gas prices – and staged “free gas” events across the U.S. Consumers lined up at the pumps to take advantage of the free-flowing fuel, pumped by some very recognizable characters (Messrs. Obama and McCain). The network’s local cable affiliates were integrated into the events in exchange for running a schedule of CNN election coverage spots, guaranteeing the network even greater exposure.

HMG Services
 - Concepting, Event Planning, Logistics & Execution
 - Location Scouting / Site Negotiation
 - Staging / Signage Design
 - Promotion Website Design / Programming
 - Premium Design & Procurement
 - Staffing / Staff Training
 - Local Radio
 - Public Relations / Community Outreach

Results
The Pump Up The Vote events were a huge success generating millions of dollars in media coverage. CNN won the ratings night among the cablers with an average 12.3 million viewers for its most watched primetime event ever.