Turner Network Television, TBS House of Payne - No Payne. No Gain. Tour

To help drive tune-in for the premier of Food Network’s The Next Iron Chef, HMG crafted a revenue-generating promotion for the network’s affiliate partners that allowed them to share in the success of the smash hit reality show. Participating affiliates received strategic promotional tools and rewards to help them increase revenue.

Cost Plus World Market set out to find a unique and inspired design for their next eco-friendly tote bag. To help them on their quest, HMG created a robust microsite and mounted a digital engagement strategy to drive entries. The winning bag will be featured as a limited-edition item at all World Market stores during the retailer’s “Discovery Days” in 2010. Winner will also receive a $1,000 World Market gift card.

HMG helped Levi’s and Tilly’s reach X-treme sports fans with a sweepstakes that featured a chance to ride with a Levi’s BMX pro at a bike park in the U.S. BMX fans could enter online or via text.

We hit the road this summer with the Shades of Our Community Tour and had them dancing in the street at African American events and festivals across the country. The tour featured an array of interactive experiences from CNN, TBS, TNT and Cartoon Network including family portraits, make-a-button machine, music, dancing, videos, health screenings, Star Wars light saber duels and more.

Versus, Take Back the Tour POS Display

Versus, Versus Country Whitetail Promotion Specialty

Versus, Tried & True Promotion Sales Kit

Versus, I Am The Stanley Cup Promotion Sales Kit

Versus, I Am The Stanley Cup Promotion Kit

Versus, I Am The Stanley Cup POS

Versus, Versus Country Whitetail Promotion

For the third year running, HMG teamed with Versus, the exclusive cable television home of the Tour de France, to boost tune-in for the storied Tour de France with a turn-key affiliate promotion featuring the ultimate cycling prize – a trip to France to ride actual Tour stages, cross actual finish lines, and experience the race up close side a team car.

HMG has executed this powerhouse promotion – now in its third year -- which has been called one of the most successful cable marketing program ever. The Next Food Network Star affiliate promotion is more successful every year, contributing to the stellar ratings of the show, and building business for the network’s affiliates. This year’s promotion took home the Gold at the 2008 CTAM Mark Awards.

Food Network, The Next Food Network Star

HMG tapped into a critical voting issue – high gas prices – and staged “free gas” events across the U.S. The network’s local affiliates were integrated into the events in exchange for running a schedule of CNN election coverage spots. CNN was the most-watched network on U.S. television from 8-12:30a on Election Night with 13.3 million total viewers.

HMG helped drive tune-in for Tyler Perry’s House of Payne with powerful community outreach events that raised awareness about important health issues in the African American community: diabetes and heart disease. Tyler Perry’s House of Payne – No Payne, No Gain Mobile Health Tour visited African American events in 10 top markets across the U.S. offering free health screenings by certified medical technicians, entertainment, giveaways, and health literature.

HMG teamed up with Versus for the third year in a row to drive tune-in and ratings of Stanley Cup coverage with I Am The Stanley Cup -- a turn-key affiliate promotion. In exchange for running tune-in spots, affiliates received the promotion which contained a full compliment of tactical tools, a money-can’t-buy sweepstakes prize, a broad choice of system rewards and flexible sponsorship options that allowed advertisers to create the promotion that worked best for them. The promotion was anchored by an online instant win game that let fans shoot a goal for a chance to win daily prizes and be entered to win a hockey fan’s fantasy that included seats at the All-Star game and a new Dodge Challenger.

ESPN360.com is the online, interactive home for live sporting events and programming. To help ESPN’s cable affiliates boost high-speed internet sales and to drive traffic to the site, HMG leveraged the popularity of NCAA College Football. We created co-branded micro-sites for each participating cable operator, which both touted the virtues of high-speed internet and also enabled football fans to enter for a chance to win a trip to one of college football’s biggest games – the 2009 Outback Bowl.

Versus, Bag A Monster Buck Online Game

Food Network, The Next Food Network Star Promotion

Food Network, Iron Chef America Promotion

Versus, Versus Tour De France High Gear Promotion

Speed Channel, Ultimate NASCAR Ticket

Speed Channel, Ultimate NASCAR Ticket

Speed Channel, Ultimate NASCAR Ticket

FX Networks, The Road to The Winston Cup Promotion

FX Networks, The Road to The Winston Cup Promotion

FX Networks, The Shield